Data Protection Policy for the Website


We value your interest in our website (hereinafter referred to as ‘”website”). The website is operated by Top Hotel Hochgurgl Betriebs GmbH. & Co KG for the TOP Mountain Crosspoint (referred to as TOP Mountain Crosspoint Shop) and offers you as a user (hereinafter referred to as “user”) the opportunity to obtain information regarding offers at our online shops, when you are interested in buying products from us, as well as contacting us with any questions you may have.

We take the protection of personal data very seriously and adhere to the rules of the data protection laws and other relevant publications on data protection. The processing of the personal data, which occurs during the use of our website, always takes place within the framework of the existing data protection regulations, in particular the Data Protection Act (DSG 2018), as well as the Telecommunications  Act (TSG 2003).

Furthermore, we would like to inform you, as a user of our website, regarding the handling of your data, and provide you with an overview of the measures we have carried out to protect personal data.

Any eventual consent you give may be cancelled by you at any time to be effective for the future. Should you have any questions regarding the use of your personal data, please contact us (see Note 12 for contact numbers).


1. Investigation and Use of Personal Data
(1)The use of our website is available to any user without registration.
(2) Every time a user accesses the website and every time a file is retrieved, access data is stored on our server via this process. These are:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific site)
  • Access status / HTTP status code
  • Volume of data transmitted each time
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software
  • The country of origin for the visitor

From this data, pseudonymized statistics are generated which help us to analyze the use of the website, correct errors and to improve our services. Any further use of personal details is not employed. In particular, it is not possible to amalgamate this data with other data sources. This data is automatically deleted after the statistical evaluation. You can prevent use of your pseudo-automated data for statistical purposes at all times, in preventing the storage of cookies, by means of a corresponding setting for your browser software (see Note 6).

(3) In addition to this, TOP Mountain Crosspoint Shop compiles and uses only personally identifiable data, which is only transmitted to users when the website is used, e.g. when purchasing a product from the shop, registering or logging in to the TOP Mountain Crosspoint Shop customer profile or as a request via the website. Personal data of the user is compiled, used and stored for the completion of a contract. “Personal data” comprises that which contains information about your personal or material circumstances (e.g. name, address, date of birth, email address, account link or credit card data).

(4) In the case of a purchase order, the full name of the company, the name, address, email address, as well as the relevant account or credit card details, must be registered. This information is required for the processing of the online purchase. In addition, further information may be necessary, such as your telephone number.

(5) Persons under the age of 18 years should not transmit any personal data to us without the consent of their parents or legal guardians. We do not accept any personal data from children or adolescents, and we do not compile any or pass them on to third parties.

(6) The personal data is treated confidentially and in accordance with the legal data protection regulations. The data is not passed on to third parties without the permission of the consumer, unless this is necessary for fulfilling orders, for completing payment, for processing enquiries, or whatever is admissible according to statutory provisions. Further details regarding the transfer of personal data to third parties can be found under section 4, under “Transfer of Personal Data to Third Parties”.


2. Email Newsletter

2.1. Consent

By signing up to the newsletter, the user has agreed to receive a regular letter by email, containing news, promotions and offers from TOP Mountain Crosspoint. The personal data, which TOP Mountain Crosspoint processes for sending the newsletters, is passed on to third parties, as far as this is deemed necessary, for the dispatch of the newsletter or according to statutory provisions. This consent for the use of the email address can be revoked at any time to be effective for the future ( In addition there is an option to unsubscribe any further receipt of newsletters via a separate link, directly at the end of each newsletter.

You have given us the following declaration expressly as a user, when ordering the newsletter, and we have logged it as follows:

“I would like to order the free TOP Mountain Crosspoint newsletter and regularly receive updates about news, promotions and offers from TOP Mountain Crosspoint on the topics of shopping products, TOP Mountain Crosspoint and Motorcycle Museum. My email address will only be passed on to third parties within the framework of legal conditions. I can revoke my consent to receive the newsletter at any time to be effective for the future (LINK)”.

2.2.  Existing Customers

If the user of the website has registered with TOP Mountain Crosspoint Shop and/or has ordered one of the products, as a so-called existing customer, they will automatically receive an email with a summary reply, following the booking procedure on our website, as well as our regular newsletter about TOP Mountain Crosspoint Shop news, promotions and offers.

The user can object to the use of their email address regarding the contents of the email reply and the respective newsletter at any time, to be effective for the future. In this situation you have the option to unsubscribe via a separate link at the end of the relevant newsletter or by email to


3. Processing and Deletion

TOP Mountain Crosspoint Shop may, on its own initiative or at the request of the user, complete, correct or delete incomplete, incorrect or outdated personal data which is stored by TOP Mountain Crosspoint Shop in conjunction with the operation of this website.

TOP Mountain Crosspoint Shop clears personally identifiable information immediately, within the framework of statutory conditions, at the request of the claimant, insofar as this does not conflict with non-mandatory statutory storage obligations.


4. Transfer of Personal Data to Third Parties

The personal data of the user is treated confidentially and, in principle, only passed on to external service companies as long as it is only necessary for the fulfilment of the contract and processing of enquiries. External service providers are obliged to keep the data confidential and secure, and may only use such data as is necessary to perform their business.

This also applies in particular to the possibility of any payment transactions via external providers, as well as the exchange of information on creditworthiness, assessments for the purpose of credit verification in the case of a legitimate interest, or in the case of non-contractual conduct. The user’s protection concerns are taken into account according to the legal requirements.

Otherwise, personal data will be passed on only if the user has expressly given consent beforehand or is required for the prosecution of criminal offences. Communication to authorities or state institutions with the right to provide information is only made if there is a legal obligation to provide information, or it is decided by a court. Your responsible interests are taken into account according to the legal data protection regulations. If necessary, we may be required to disclose your data to third parties. Such a requirement will only be met as far as it is deemed necessary within the framework of legal obligations.

Any agreement by you regarding transmission of the data can be revoked at any time and without explanation (see Note 12 for contacts).


5. Data Protection

The protection of personal data is an important principle of business for TOP Mountain Crosspoint Shop. Amongst other things, external data protection is achieved through training and the written commitment of all employees and external service providers for data retention, and compliance with data protection requirements.

All technical, organizational and physical methods, as well as logical facilities and criteria in the field of data protection, IT and information security, are used to protect against damage, eradication and unauthorized access to stored data, and to achieve the protection objectives of confidentiality, availability and integrity.

The personal data is gathered for security using an encrypted “Secure Socket Layer” (SSL-) link (identifiable at the beginning of the Internet address with “https://” at the beginning of the address line in the Internet browser).


6. Use of Cookies

TOP Mountain Crosspoint Shop uses so-called “cookies”, i.e. text files or “web beacons”, which are graphic files stored on the user’s display device. This is about technologies which enable particular user-specific settings and technical information to be accumulated, in order to identify the user. This information shows how and when users utilize the website and facilitate its improvement on a continual basis. The use of cookies offers the user an advantage which, when filling out forms on the site, he/she does not have to enter their personal details repeatedly. The use of cookies is customary, and common practice on many websites.  Cookies are stored on the user’s display device and not on the website.

TOP Mountain Crosspoint Shop uses cookies only to read information on the user’s display device, stored by a cookie from that page. By using the website without having changed any relevant settings in the browser, the user agrees to the use of cookies as shown in his/her private policy. If the user does not wish to store cookies on his display device, wants to delete a stored cookie, or to be notified of their storage, he can set his browser or display device accordingly. How this can be accomplished can befound with the help of the browser or display device. We would like to point out here that, in this case, not all functions can then be fully utilized.

We use cookies in order to be able to identify you for subsequent visits.

The information stored using cookies is stored separately from any additional data provided with us. In particular, the cookie data is not associated with your other data.

This website uses persistent cookies, among others. Persistent cookies are automatically deleted after a specified period that may differ depending on the cookie. The persistent cookies that we use persist for about 3 hours after the time they are no longer in use or after the browser is closed.

You are always able to delete the cookies in the security settings of your browser. How this works in detail, please refer to the instructions of your browser manufacturer.

If you decide against certain technical and / or functional cookies, the functionality of our website may be restricted. Some cookies remain stored on your device until you delete them. You can deactivate the use of cookies on our privacy page (

Cookie Name Lifetime Description
SessionID 5 years Saves the browser session to pre-select the selected area when the visitor returns..
_ga 2 years Used by Google Analytics to distinguish between visitors.
_gid 24 hours Used by Google Analytics as a unique identifier used to generate statistical information about how the visitor uses the website.
_gat 10 minutes Used by Google Analytics as a throttling to limit the number of queries to Google.
_gat_rollupProperty 1 minute Used by Google Analytics. Properties that serve as aggregators of the data from multiple Source Properties.


7. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “Cookies”, text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If you enable IP anonymization on this website, your IP address from Google will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional circumstances will the full IP address be transmitted to a Google server in the USA and shortened there. By order of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services regarding website and internet use to the website operator.

The IP address transmitted by your browser as part of the Google Analytics will not be merged with other data from Google.

You may block cookies from being stored by adjusting the settings in your browser software; however, we would like to point out that in this case, you may not be able to use all of the features on this website to their full extent.

You can also block the collection of the data generated by the cookie and the data related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google, by downloading and installing a browser plugin available from the following link:

This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are processed in a shortened form and direct references to people can be excluded. Only a rough localization is possible.

The use of Google Analytics is carried out in accordance with the conditions to which the German data protection authorities have agreed on with Google. Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of Use:,

Overview on data protection: ,

as well as the privacy policy: .

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).


8. Google AdWords

Our website uses Google Conversion Tracking. If you clicked on an ad delivered by Google on our website, a cookie is placed on your computer by Google AdWords. The cookie for conversion tracking is placed when a user clicks on an ad delivered by Google. These cookies expire within 30 days and are not personally-identifiable. If the user visits certain pages on our website and the cookie has not yet expired, we and Google will be able to recognize that the user has clicked on the ad and proceeded to that page. Every Google AdWords customer gets a different cookie. Cookies cannot therefore be tracked across sites by AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in for conversion tracking. Customers are given an overall number of users who have clicked on their ad and proceeded to a page tagged with a conversion tracking tag. However, they will not receive any information that can personally identify users.

If you do not want to participate in the tracking, you can take the necessary steps to block a cookie – such as through a browser setting, which generally disables cookies from being stored, or adjust your browser settings in such a way that cookies from the domain “” are blocked. Please note that you may not delete the opt-out cookies as long as you do not wish for measurement data to be recorded. If you delete all of your cookies, you must reset the opt-out cookie once again.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).


9. Google Remarketing

This website uses the remarketing feature from Google Inc. This feature is used to present website visitors interest-based advertising within the Google ad network. A “cookie” is stored in the browser of a visitor to the website that enables the visitor to be recognized again later when visiting these websites, which are a part of the advertising network from Google. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously called up on websites that use the remarketing feature from Google.

According to its own policy, Google does not collect any personal data with this process. Nevertheless, if you do not want to use the remarketing feature from Google, you can disable it by changing the appropriate settings at  Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative, by following the instructions at .

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).


10. Facebook

We use a social plugin from the social network,, on our website. Facebook is a company of Facebook Inc., 1601 S. California Ave, Palo Alto, CA, 94304, USA. The plugins are identifiable by one of the Facebook logos. This is a “thumbs up symbol”. The phrase “Facebook Social Plugin” also appropriately identifies it. The list and appearance of the Facebook Social Plugins can be viewed at the following Internet address: .

With the help of the “Facebook pixel” linked to our Internet presence, we can track particular actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook advertising for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we will inform you according to our state of knowledge.

Each time you open a web page in our website that has such a plugin, the plugin causes the browser you are using to load and present the visual representation of the plugin from the Facebook server. Therefore, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly to your browser from Facebook and integrated into the website. Therefore, we have no influence on the amount of data that Facebook collects using this plugin. Consequently, we are notifying you of the information available to us.

The Facebook service is told which specific web page you are visiting within our website. If you are a member of Facebook and are logged in to Facebook while you visit our web pages, Facebook detects which specific web page you are visiting within our website through the information sent by the plugin. This is then correspondingly assigned to your personal user account. If, for example, you use the plugin offered by Facebook by clicking on the “Like” button or enter a comment, then this will be associated with your user account and stored there. Even if you are not a member of Facebook, it is possible that Facebook will learn your IP address.

Facebook has published their privacy policy at . This is where you will find the purpose and scope of Facebook’s data collection as well as information about how Facebook processes and uses the data. Your rights concerning this matter and settings options to protect your privacy are also published there.

You can prevent the transmission and storage of data about yourself personally and about your surfing habits if you log out of Facebook. You must log out of Facebook before you visit our website. Moreover, a browser add-on called “Facebook Blocker” is available at the following link. “Facebook Blocker” prevents data collection and disclosure of your visitor data in the future. Facebook Blocker can be found at


11. Facebook Custom Audiences

On this site, third parties may use cookies or similar technologies to collect or collect information and use this information to provide measurements and targeted ads. In particular, cookies are used in the social network Facebook (Facebook Custom Audiences). Facebook Custom Audiences will generate a checksum of your usage data that will be delivered to Facebook. These non-personal data are used for targeted marketing purposes. For further information on the scope of the survey and the further processing and use of the data by Facebook Custom Audiences, please refer to the Facebook privacy policy. At  and at . You can use the following link to withdraw from the collection and use of information for online advertising directed at target groups: . If you do not wish to receive interest-based advertisements on Facebook you can deactivate this function here: . For this you must be logged in to Facebook.


12. Google Plus

We use the “+1” button from the social network, Google Plus, on our website. This social network is operated by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA (hereinafter called “Google”). The button is identifiable by the “+1” symbol on a white and coloured background.

Every time you open a web page in our website that has a “+1” button, a visual representation of the “+1” button will be loaded and presented from the Google server on the browser you are using via the “+1″ button”. The Google server receives a message about which specific web page of our website you are visiting. According to the information available to us, Google logs your browsing history when a “+1” button is displayed for a period of up to two weeks for system maintenance and troubleshooting purposes. Your visit to our website is not further evaluated with a “+1” button.

If you press the “+1” button while you are logged in to Google Plus, Google collects information about the URL recommended by you, your IP address, and other browser-related information via your Google profile. This saves your “+1” recommendation and makes it publicly available. Your “+1” recommendations can be displayed along with your profile name and photo in Google services, organic search results, your Google profile, or elsewhere on websites and ads on the Internet.

We have no influence on the amount of data that Google collects with the “+1” button. According to the information available to us personal data is not collected. The IP address is collected and processed only for users who are logged into Google Plus.

For the Google privacy policy about “+1” buttons as well as additional information about collection, disclosure, and use of data by Google, see .


13. Instagram

Plugins of the social network Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA („Instagram“) have been integrated in our website. You can identify these links by the Instagram logo and the text “Instagram” on our website (an Instagram plugin is not used).

If you click on one of these links, your browser connects directly to Instagram’s servers. This informs Instagram that you have visited our website. When visiting our website, if you click a link and are logged in to your personal Instagram account, Instagram can associate your visit with your account.

The purpose and scope of the information that is collected and the further processing and use of this information by Instagram can be found in the Instagram privacy policy available at .

Please log out of your Instagram user account if you do not want Instagram to associate your visit to our website with your Instagram user account.


14. Use of Videos (Youtube)

We also use links to the external Internet platform YouTube, a service provided by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, U.S. (YouTube). YouTube links on our website can be identified by the YouTube logo and the text “youtube” (a YouTube plugin is not used).

If you click on one of these links, the YouTube plugins are activated and your browser connects directly to YouTube’s servers. When visiting our website, if you click a link and are logged in to your personal YouTube user account, YouTube is informed that you visited our website. YouTube can associate your visit to our website with your account.

This information is transmitted to and saved by YouTube. If you want to prevent this, you must log out of your YouTube account before clicking the link. The functions assigned to the YouTube links, in particular the transmission of information and user data, are not activated solely by virtue of having visited our website; they are only activated after you click on one of the YouTube links.

The purpose and scope of the information that is collected and the further processing and use of this information by YouTube, together with your rights and the settings you can make to protect your privacy can be found in YouTube’s privacy guidelines available at .


Use of YouTube in extended data protection mode

We use YouTube’s extended data protection mode to embed videos on our website. Like most other websites, however, YouTube also uses cookies to collect information on users to its website. YouTube uses them for a range of purposes, among others to acquire video statistics, prevent fraud, and improve user-friendliness. This also establishes a connection with the Google DoubleClick network. Clicking to play a video may trigger further data processing procedures, over which we have no influence. More information on how YouTube uses your data can be found in the privacy guidelines available at .


15. Integration of Third Party Services

It is possible that third party content will be integrated from other websites within this website, such as videos from YouTube, maps from Google Maps, Google Web Fonts, RSS feeds, or graphics. This always presupposes that the providers of such content (hereinafter referred to as the “third-party provider”) detect the IP address of the user. Because without the IP address, they could not send the content to the browser of each user. The IP address is therefore necessary to present this content. We strive to use only such content whose respective providers use the IP addresses solely to deliver the content. However, we have no control over whether the third-party providers save the IP addresses for statistical purposes, for example. We inform users about this insofar as this is known to us.

We are always careful that the European standard for data protection is maintained in order to effectively protect your data.


16. Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer. Further information about handling user data, can be found at  and in Google’s privacy policy at .


17. Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at .


18. Links to Other Websites

The website may occasionally contain links (interactive references) to third party websites, for which TOP Mountain Crosspoint Shop is not responsible. TOP Mountain Crosspoint Shop has no influence whatsoever on the contents and design of the linked external pages or the Internet sites which the user accesses via these links. The respective providers are solely responsible for the content and design of these Internet sites, as well as compliance with data protection regulations.


19. Alterations

TOP Mountain Crosspoint Shop may at any time, without notice, amend the private policy or the content of the website, modify or block access to this site.


20. Questions Concerning Privacy and Content

The user may at any time refer to TOP Mountain Crosspoint Shop if the personally stored data is to be authorized, blocked or deleted. Furthermore, TOP Mountain Crosspoint Shop will always provide information about which data has been stored by the user, as well as the origin and the recipient of the data, and the reason for storage.

For questions about data protection, please refer to:

Basilius Praxmarer

TOP Mountain Crosspoint / TOP Motorcycle Museum

Timmelsjochstrasse 8, 6456 Hochgurgl



Top Hotel Hochgurgl Betriebs GmbH. & Co KG

Familie Scheiber

A-6456 Hochgurgl / Ötztal / Tirol / Austria

Tel.: +43 5256 6265

Fax: +43 5256 6265 10


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